What is Etsy?
Etsy is an online marketplace where people come to buy handmade or vintage items, craft supplies, and a variety of creative goods. It is a platform where thousands of sellers from all over the world come to sell their products. Etsy sellers can create their own shops to sell their handmade goods, craft supplies, vintage items, and a variety of other creative products. They can also join an existing shop and collaborate with the other sellers by adding their handmade items to the shop. Etsy was launched in 2005. Since then, it has grown to become one of the world’s biggest marketplaces for handmade goods. Its mission is to “Respect Creative Entrepreneurs” by providing them with a platform to sell their creations and connecting them with the right customers. There are millions of handmade items on Etsy, ranging from accessories, clothing, and home decor to jewellery, shoes, and children’s toys. The platform is also a great place for vintage lovers to find rare collectibles and one-of-a-kind items.
Benefits of Selling on Etsy
There are many benefits of selling on Etsy. The most important one being you’re able to tap into a huge existing customer base. With Etsy having an estimated 40 million unique users monthly and close to 30 billion annual dollar sales, you’re able to tap into this large audience of potential customers and increase your sales. This will help you grow your business faster and at a lower cost in comparison to starting an online store from scratch. In addition to a large customer base, you’ll also get access to the Etsy Seller Tools which you can use to grow your business. The Etsy Seller Tools include the Promotions Tools, Shop Stats, and the Seller Education resources to help you become more profitable as a seller. You can also use Etsy to build your brand and expand to other sales channels like your website, social media, and retail stores.
Setting up an Etsy Account
Before you can start selling on Etsy, you first need to set up an account. Setting up an account is free and easy and you can do so from your computer or mobile device. Simply go to Etsy.com and click “Sign up”. From the sign-up page, you can choose to sign up with an email address or through your existing account with other social media sites like Facebook, Google, or Twitter. Once you sign up, you can start to build your Etsy Shop, add items, and complete your seller profile. You’ll first get verified as a seller which gives you access to the Etsy Seller Tools. This includes the Promotions Tools, Shop Stats, and the Seller Education resources to help you become more profitable as a seller.
Setting up Your Etsy Shop
Before you can add items to your Etsy shop, you first need to set up your shop. You can do this by clicking “Your Shop” from the menu on the left-hand side of your screen. You can also click “Settings and Tools”, and then “Your Shop” from the top navigation menu. Once in your Shop Settings, click “Open Shop” to set up your shop. You can then select the type of Shop you want to open. This determines the type of products you can add to your shop. Once you select the type of Shop you want to open, you can add products to your shop. You can add multiple products at once by clicking “Add Items” from the menu on the left-hand side of the screen. Simply select the type of item you want to add and follow the on-screen instructions to add it to your shop.
Uploading Products to Your Etsy Shop
Once you set up your Etsy shop and add products, you’ll need to upload photos of your products. You can do this by clicking “Products” from the menu on the left-hand side of the screen. You can also click “Edit Shop” from the top navigation menu. Once in the Products section, click “Edit” next to the item you want to add photos. Select the “Photos” tab, and upload the photos you want to show on Etsy. Once you add the photos, you can add a Title, Description, and Pricing for the item. You can also choose a category for the item you’re selling. Once you add the items and photos, you can click “Save” to save your changes.
Pricing Your Products
It is crucial to price your products appropriately because this will determine how many sales you make from each item. You should consider your product’s value, the cost of making the product, your desired profit margin, and the market price for the product. You can use the Pricing section of the Products page to enter the price for each of your products. Once you enter the price, you can click “Update” to save your changes. You can also change the price at any time by clicking “Edit” next to the product and making the necessary changes. You can enter the new price by using the “Increase Price” or “Decrease Price” buttons. You can also choose to change the price by percentage using the “Change %” button. You can use the “Reset Price” button to revert to the original price.
Marketing Your Products on Etsy
Once you set up your Etsy shop, add products, and add photos, you will need to start marketing your products. The first step is to find the best keywords for each of your products. You can do this by clicking “Products” from the menu on the left-hand side of the screen. You can also click “Edit Shop” from the top navigation menu. Once in the “Products” section, click “Edit” next to the product you want to add keywords. Select the “Keywords” tab, and enter the keywords for the product. You can click “Suggested Keywords” to find more keywords for the product. Once you set up the keywords for each product, you can start promoting your shop. You can do this by creating a Facebook Ad, creating a Google Ad, creating a Pinterest board, and creating an Instagram board.